Why a mini magazine? Why not do a big magazine? We never hear those questions from young people. Just like you never hear, “Why not a big i-pod?” Why not a big cell phone? Today’s youth see smaller as better. We pack a full size magazine in a small package. Young people love it for it’s size, but thats only half of why it works so well. Because of our size we can go to locations other magazines can not. Concrete is in places like barber shops, clothing stores, car stereo and rim shops, college dorms and restaurants. It is also great for street team/hand-to-hand distribution. We send our street team to events where they instruct patrons to throw Concrete Magazine in their purse or back pocket. The size ensures it gets home with that person. Simply put, we go where our reader is. Our content is the other reason Concrete Magazine is so well received. We feature people and activities no one else does, but is in high demand with young consumers. We are the only print media that consistently covers rap/hip-hop music, DJs, urban fashion, skate boarding, break dancing, grafïti art, custom cars and young professionals. We have a nice mix of local, regional and national editorial. More than anything, we listen to our readers and gather content based on their tastes. CONCRETE is a free publication. CONCRETE is small. At 4.25 x 5.5 it is the perfect size for the back pocket, and easy to carry. CONCRETE publishes 10,000 issues, 6 times a year. CONCRETE serves the advertiser by providing a well informed, well written, well designed, full color product aimed at your customer. CONCRETE serves the readers with the open exchange of information without bias. Our magazine is locally tailored to reach desired target consumers. CONCRETE has the distribution and editorial to reach the much sought after youth market. Through local distribution drops and hand delivery (by our street team), we get CONCRETE to the people who want to read it.